4th October 2019
CCMA – TV3
c. de la TV3, s/n
08970 Sant Joan Despí, Barcelona
13 participants from 8 countries took part in The Best Formats To Connect With New Audiences workshop, hosted by CCMA - Corporació Catalana de Mitjans Audiovisuals. The workshop was aimed at programme makers, commissioners, content managers and experts in TV and digital formats in the fields of entertainment and current affairs.
The sessions of the Barcelona workshop led participants to think about the new ways of making media content to connect with the changing habits of our societies and the new ways of consuming audiovisual content.
The cases presented and the debates during the workshop offered participants inspiring ideas on new media formats that can direct us to the future and to success.
Workshop programme
09:30 Introduction speech
09:45 New trends in television programs
- Presentation by Miquel Garcia and Manel Raya. A review of the most innovative proposals of TV channels, the most transgressive formats, the most successful, the brightest ideas... sometimes most crazy! In short, trends in public and private television around the world.
- Discussion
11:10 Coffee break
11:40 Factual and Satirical contents to bring the news and currents affairs to the audience in a different way
- Presentation by Francesc Escribano, director of “Minoria absoluta” and former director of TV3. The cases of “Polònia” and “Està passant”
- Discussion
12:55 Lunch – Buffet – CCMA and short visit of the CCMA studios
14:30 New devices, new audiences, new formats
- Presentation by Geni de Vilar. Producing new content for emerging audiences: the challenge.
- Discussion
15:55 Coffee break
16:15 End of the workshop