European Youth Center, Budapest, Hungary
13th - 15th November 2018 for 8 journalists/content producers (3 days)
14th - 15th November 2018 for 6 newsroom managers (2 days)
How can TV people reach the younger audiences, those not interested in TV at all?
That's the mission statement for the "Life After TV" training, successfully conducted for the third time by CIRCOM; this time in Budapest. 14 journalists from all over the continent learn about essential changes that affect their work and their ability to cover the news.
As television stations are transforming into multi-outlets media organisations, this training is designed to help newsroom managers and content producers to change their mindset and get out of their TV-only news production habits. The session was divided into two separate trainings with different goals, but all delegates also worked together in a temporary newsroom with new techniques, formats and publishing of those formats.
The content producers learn techniques to produce items besides the traditional TV packages they are used to do. These include the use of their mobile phone, desktop computer, online tools to produce a variety of items on and around the same story; think data visualization, Snapchat, Instagram Stories, Explanatory videos and much more.
Content producers training goals:
- Learn about what new formats are being used in the media
- Use new tools such as: mobile phone for content production, graphic design software, online mapping tools, animation tools etc.
- Adapt your content to the outlet you're publishing to
- Participate in a news production operation in training with the delegates from the editors group
- Debrief and feedback on what was learned
schedule for journalists/content producers
The newsroom managers learn about the new formats available to them as tools to reach new audiences and carry the news to them. They also learn about techniques on how to train their staff to produce these new formats.
Newsroom managers training goals:
- Learn about what new formats are being used in the media
- Learn how to cover the news using a multi-format, multi-outlet approach
- Learn how to get the skilled people you need to achieve this
- Learn how to organise your newsroom to enable it to produce new formats
- Lead a news production operation in training with the delegates from the journalists group
- Debrief and feedback on what was learned
schedule for newsroom managers
On the last day of the training newsroom managers and content producer joined forces and were split into two competing newsrooms. The two rival brands, News 1 and News 2, were tasked with covering the topic "How COPD - Chronic Obstructive Pulmonary Disease - affects people" on social networks. Having them cover the topic not compelling to the target, and forbidding them to use traditional TV formats, forced both newsrooms to be creative and think out of the box, both in terms of production and scope of the coverage.
The trainers:
Kulwant Sohal, BBC London News, Digital Editor
Guillaume Kuster, CIRCOM's media expert, Consultant & Journalist, Tarkka Media
Johannes Kardell, SVT, Project Manager for Online Development in Local News and Minorities
Balàzs Bende, MTVA, News Editor