22 October 2024
From 10:00 to 11:00hrs (CET) / 09:00 to 10:00hrs (BST - UK time)
A CIRCOM webinar exploring the growing issue of news avoidance and strategies to engage with those who choose not to engage with the news.
Stressful, depressing, relentless - words increasingly used by our audiences to describe The News.
Research is suggesting that as many as 46% of people across Europe take steps to actively avoid the news, as war, division & double standards continue to dominate the headlines.
Feedback like “It’s not good for my mental health”, “I can’t do anything about it” and “It’s all so negative” shows a growing disconnect with the stories we tell and the way that we tell them.
There are striking and clear implications for our newsrooms and for our democratic systems - so who are the News Avoiders, why are they turning away from our journalism and what can we do to reach and connect with them?
Join us for this exclusive CIRCOM webinar exploring the issue, with Emma Lofgren (Editor, The Local, Sweden) and James Coatsworth (Audience Analyst, BBC), hosted by BBC producer & broadcast trainer Jules Hyam
REGISTER HERE
A link to join the webinar will be sent on time to the participants.
The webinar is free for all CIRCOM Regional members' staff. The number of participants is not limited.